When I use the term cartoon, I refer to a humorous image with the aim to raise a smile or tell a joke (gag cartoon), compared to an illustration that is designed to illustrate a point.
Where a cartoon’s aim may be to raise a smile, an illustration is designed to illustrate and be relevant to the material on which the image will appear.
When it comes to your companies image then keeping it simple and to the point is all you need, no flashing, whistling or bells ringing. With this in mind we create graphics to be simple and functional.
The graphical guides I create have been used to show many different processes. From installation guides and recipes to how to guides. They can also be used the hi-light product benefits.