A graphical guide serves as an invaluable tool for elucidating complex processes or highlighting the advantages of a particular product or service. By incorporating cartoon characters, these guides can cater to a diverse range of audiences, offering varying levels of text to accommodate different comprehension levels.
A 12-Part Cartoon & Illustration Series for Calendars or Marketing Campaigns
The Calendar Series is a complete set of 12 original cartoons or illustrations, created around a single theme and designed to work as a cohesive visual series.
It’s ideal for:
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Printed calendars
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Year-long social media marketing
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Monthly content campaigns
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Brand storytelling across a full year
Each illustration stands alone, but together they form a consistent, recognisable body of work that keeps your audience engaged month after month.
What Is a Calendar Series?
A Calendar Series is a themed collection of 12 bespoke illustrations or cartoons, one for each month. The theme can be anything that fits your brand, audience, or message — from light-hearted and humorous to informative or conceptual.
Examples include:
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Seasonal cartoons tied to the months of the year
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Industry-specific humour or observations
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Brand values explored across 12 visuals
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Educational or explainer themes
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Character-led stories that evolve over time
The result is artwork that feels planned, purposeful, and consistent — not rushed or one-off.
Perfect For
Printed Calendars
Ideal for promotional calendars, branded giveaways, internal company calendars, or retail products. Each month gets its own unique illustration while maintaining a unified look and feel across the year.
Social Media Marketing
Use the series as a 12-month content plan — one main illustration per month, with optional crops or variations for posts, stories, and banners. It’s a simple way to keep your visual content consistent without scrambling for ideas.
Brand & Content Campaigns
A Calendar Series works brilliantly for long-term campaigns where you want to build familiarity, recognition, and momentum over time.
What’s Included
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12 original cartoons or illustrations
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A consistent visual style across the full series
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A clear theme developed with your input
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Monthly concepts planned in advance
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Artwork supplied for print and/or digital use
Depending on your needs, I can also:
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Adapt illustrations for different formats
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Create character-led series or mascots
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Design variations for social media use
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Help shape themes that align with marketing goals
How the Process Works
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Theme & planning
We define the overall idea, tone, and how the series will be used. -
Concept development
I plan all 12 concepts upfront so the series feels cohesive and balanced. -
Artwork creation
Illustrations or cartoons are created month by month or in agreed stages. -
Final delivery
You receive finished artwork ready for print, digital, or scheduled marketing use.
This approach keeps everything consistent while allowing flexibility if ideas evolve.
Why a Series Works So Well
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Builds recognition over time
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Creates consistency across marketing
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Saves time planning monthly content
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Feels intentional and professional
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Makes illustration work harder for your brand
A series is far more powerful than 12 unrelated images.
Why Work With Me on a Calendar Series?
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Experience in cartooning, illustration, and character design
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Strong focus on concepts as well as visuals
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Artwork designed for real-world use
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Clear planning and communication throughout
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Fully bespoke — no templates or stock
Whether it’s playful, informative, or brand-led, I’ll make sure the series feels cohesive and purposeful from January to December.
Let’s Plan Your Series
If you’re interested in creating a Calendar Series — for print, social media, or both — I’d love to hear your ideas.
👉 Get in touch to discuss your Calendar Series or request a quote.