A graphical guide serves as an invaluable tool for elucidating complex processes or highlighting the advantages of a particular product or service. By incorporating cartoon characters, these guides can cater to a diverse range of audiences, offering varying levels of text to accommodate different comprehension levels.
Custom Character Design for Brands, Stories & Ideas
I design original characters with personality, purpose, and staying power. Whether you need a friendly brand mascot, a cast of characters for a project, or a one-off character concept, every design is created from scratch to suit your goals and audience.
Good character design isn’t just about how a character looks — it’s about who they are, how they behave, and how people connect with them. That’s where I focus my attention.
What Character Design Can Be Used For
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Brand mascots and brand characters
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Marketing and advertising campaigns
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Websites and social media content
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Books, comics, and storytelling projects
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Explainer visuals and educational content
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Games, apps, and digital products
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Merchandise and packaging
If a project needs personality and consistency, character design is often the answer.
What I Offer
Original Character Concepts
Starting from a brief, rough idea, or even just a feeling, I develop unique character concepts that fit your project perfectly. This includes exploring shapes, styles, and personalities until the right direction emerges.
Mascot & Brand Character Design
I create characters designed to represent brands visually and emotionally. These characters are built to be flexible, recognisable, and usable across multiple platforms — not just as a one-off illustration.
Character Turnarounds & Poses
Need your character drawn from different angles or in multiple poses? I can create turnaround sheets, action poses, and variations so your character stays consistent wherever it’s used.
Expressions & Variations
Facial expressions, moods, outfits, and accessories can all be designed to expand how a character is used — ideal for marketing, social media, or storytelling.
Style Development
If you’re not sure what visual style suits your project, I can help define it. From simple and friendly to bold and expressive, the style is always tailored to your audience and purpose.
My Character Design Process
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Discovery – We talk through your idea, audience, and how the character will be used
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Concept sketches – I explore different visual directions and personalities
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Feedback & refinement – We refine the chosen direction together
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Final artwork – Clean, polished character designs delivered ready for use
You’ll always see ideas early, so nothing feels like a surprise at the end.
Why Work With Me on Character Design?
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100% original characters — no templates, no stock
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Design focused on usability, not just appearance
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Characters built to grow with your project or brand
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Clear communication and collaborative feedback
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Experience designing characters for both commercial and creative use
I design characters that people remember — and want to see again.
Let’s Create a Character
If you’ve got a character idea in mind (or just a rough starting point), I’d love to help shape it into something distinctive and usable.
👉 Get in touch to discuss your character design project or request a quote.